Netflix Plans To Open Actual Physical Stores Because… Reasons?
In a truly baffling decision, the streaming service Netflix is now planning an expansion into the world of brick-and-mortar with physical stores coming in 2025.
Netflix has been getting skewered online over the past year thanks to some truly boneheaded business moves. Whether it’s cracking down on people sharing passwords with friends and family, increasing subscription prices, or placing ads in their programming after promising for years not to do so, the once popular streaming service is now the laughingstock of the internet.
But this expansion seems like an attempt by them to repair their public image. In an interview with Bloomberg, Netflix VP of Consumer Products Josh Simon detailed the reasoning behind this decision. “We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level.”
According to this article from NPR, the stores will be called Netflix House, and will offer retail, dining and entertainment services to customers. This transition to physical locations echoes similar tactics used by Amazon and, most famously, Disney. The first Netflix House locations will be set up in two U.S. cities that are yet to be announced, with an expansion to other cities planned in the future.
Although there is certainly precedent for online companies creating physical services locations, Netflix may have left too much of a sour taste in people’s mouths for them to give this a chance. As stated earlier, Netflix has been under fire for cracking down on password-sharing among subscribers. And more recently rumors have been circulating that they’re set to increase subscription fees once the Hollywood actors strike ends, according to this report from Reuters.
Is it too little, too late for Netflix? Have they fallen too far from grace for these physical stores to make much of a difference? Time will tell, but I do know of one country DJ – who shall remain nameless – that won’t be going out of protest for Netflix kicking them off their brother’s account.