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Mattel Unveils Limited-Edition Super Bowl Collectibles

Author Kayla Morgan
Mattel Creations Celebrates Super Bowl LVIII with Exclusive Fisher-Price Little People Collector, Barbie, And UNO Championship Collectibles

Ahead of Super Bowl LVIII, Mattel Creations launched an exclusive line of NFL and NFL Players Association officially licensed collectibles. Fans of the San Francisco 49ers and Kansas City Chiefs have a chance to pre-order special edition Fisher-Price Little People, a Barbie NFL Super Bowl Champion doll, and a Super Bowl-themed UNO Fandom deck.

“As football fans gear up for The Big Game, we’re excited to offer these unique collectibles to celebrate a historic victory,” stated Lisa McKnight, the Executive Vice President and Chief Brand Officer at Mattel.

Barbie, Fandom UNO deck, and Fisher Price Little People

These collectibles include the Fisher-Price Little People Collector Super Bowl set, showcasing detailed figures of NFL players and a “super fan” to commemorate the victors of the championship. Additionally, the Barbie NFL Super Bowl Champion doll is designed in the winning team’s fan gear. Meanwhile, the UNO Fandom deck, a premium collector’s edition, features the championship team’s logo, player cards, and a special foil card.

It’s worth noting that only the winning team will have their merchandise produced. That adds a competitive edge to the release.

The Little People Collector set, and the special edition Barbie are priced at $30. The UNO Fandom deck is $12.

Pre-orders can be placed now through February 25 through a dedicated page on Mattel’s website, with shipments set to begin in August.

Reactions to Mattel x NFL Collectibles

Of course, football fans flooded the comments on Mattel’s Instagram post. Some people even compared the limited-edition Barbie to singer Taylor Swift. “IS THERE A TAYLOR AND TRAVIS BARBIE SET [laughing emoji],” they wrote. Another person was more concerned that only the winning team would be featured on the collectibles. “I think it’s shady to make these only for the winning team.” They added, “I’m sure fans on both sides would happily buy these for their teams now. I support my team win or lose.” Someone else suggested that the company take it a step further and create an entire NFL line for Barbie.

Take a look at the collectibles below.

Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel. A few hobbies of hers include wine and beer tastings, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She’s always looking to take on more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics including lifestyle, pop culture, trending stories, hacks, and urban culture.

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