Love in 2024: Anticipating the Next Wave of Dating Trends
As we approach 2024, Bumble, the dating app, has provided insights into the upcoming dating trends. Drawing from the experiences of over 25,000 singles globally, the app has identified trends that will shape dating and relationships in the coming year.
Looking forward, 2024 is poised to be the “year of self” in dating and relationships. A growing number of people are turning inward to assess their values and desires. This shift involves rejecting the pursuit of perfection, abandoning outdated timelines, and placing greater emphasis on emotional vulnerability, self-acceptance, and shared priorities.
As we enter 2024, there is a sense of optimism and clarity for the “year of self.” Bumble’s research indicates that over half (57 percent) of surveyed women have a clear vision of what they want in their romantic lives for the new year.
Cross-Gen Dating Trend
Bumble suggests that singles are increasingly open to age diversity in dating. Age is no longer a significant factor for 63 percent of people, and 59 percent of women express a newfound openness to dating someone younger, according to Bumble’s September research, which included over 26,800 Bumble members worldwide.
Over a third of women (35 percent) have become less judgmental toward age-gap relationships in the past year.
Val-core Dating Trend
In today’s dating landscape, shared priorities and values are important. And it’s not just caring about a cause but going beyond. Termed Val-Core, this trend signifies the growing importance of people engaging with issues that matter to them.
One-quarter (25%) of people on Bumble say it’s important that their partner actively participates in politics and social causes, making them more attractive. Bumble’s research on dating preferences reveals that women are less open to people with differing political views, with one in three (33 percent) considering it a turn-off if their date is unaware of current societal issues.
Bumble highlights that in 2023, movies, music, fashion, and pop culture spurred significant discussions about masculinity and gender roles. A quarter (25 percent) of surveyed men indicate that they have actively adjusted their behavior in romantic connections, choosing to be more open and vulnerable with those they date. This newfound openness has positively impacted the mental health of a quarter of men surveyed (25 percent), and for 32 percent, being open and vulnerable is deemed the most important aspect of a relationship.
Goodbye to Settling Down
Despite evolving attitudes towards traditional timelines for settling down, there remains a persistent pressure to achieve conventional relationship milestones, such as marriage. Bumble suggests a shift in this for 2024. A third of women surveyed (31 percent) are no longer fixated on conforming to these milestones in their relationships. Only 23 percent of women surveyed on Bumble are specifically seeking marriage, while 72 percent are in search of a long-term relationship. For almost a third of women respondents (31 percent), this entails exclusively dating people with similar perspectives. Additionally, 16 percent actively avoid friends and family who exert pressure on them to attain certain relationship milestones.
Take a look at the full report here.