Planters Kills off Mr. Peanut in Super Bowl Ad, Twitter Pays Tribute
Tragic news as Mr. Peanut, the popular mascot for Planters, has died at the age of 104. He died from “natural causes,” which in the advertising world is code for “because we tried to go viral.”
And go viral did the new ad campaign for Planters in the leadup to Super Bowl LIV, with Mr. Peanut’s Twitter handle tweeting out, “It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut”
It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp
— Mr. Peanut (@MrPeanut) January 22, 2020
Following the death announcement, the Mr. Peanut Twitter account shared the 30-second clip below featuring Wesley Snipes and Matt Walsh along with the caption, “We’re devastated to confirm that Mr. Peanut is gone. He died doing what he did best – having people’s backs when they needed him most.” Per AdAge, the full version of Planters’ Super Bowl ad will feature the funeral service for Mr. Peanut, and it is slated to air during the third quarter.
We’re devastated to confirm that Mr. Peanut is gone. He died doing what he did best – having people’s backs when they needed him most. #RIPeanut pic.twitter.com/12PyWYJB7J
— Mr. Peanut (@MrPeanut) January 22, 2020
As expected with a wild concept like this, there were plenty of reactions from social media from brands and consumers alike. Here is just a selection of notable reactions.
Always classy, always crunchy, always cleaned up nicely. We'll miss him! #RIPeanut pic.twitter.com/wtNQrFerBF
— Mr. Clean (@RealMrClean) January 22, 2020
Help us give a 21 dunk salute to our nutty and sweet friend #RIPeanut
— OREO Cookie (@Oreo) January 22, 2020
⚫️
🥛 https://t.co/XdG0MoRUCr
We, too, would sacrifice it all for the nut #RIPeanut (a real one).
— SNICKERS (@SNICKERS) January 22, 2020
https://twitter.com/geekylonglegs/status/1220026011045257217
https://twitter.com/eatinginmycar/status/1220020143402692609
Knives Out 2 https://t.co/Lu0eLYBBST
— Matt Fowler (@TheMattFowler) January 22, 2020
Time to pour one out for my boy #RIPeanut pic.twitter.com/AePZPdeVao
— Black Jack Red (@JackTarbox) January 22, 2020
Mr. Peanut died of Nutural Causes.
— Courtney Theriault (@cspotweet) January 22, 2020
He shell be missed. #RIPeanut pic.twitter.com/61vLZIde3Z
Oh, yeah 😭... #RIPeanut pic.twitter.com/zdc0NCxQmN
— Kool-Aid Man (@koolaid) January 22, 2020
#RIPeanut, we know a thing or two about killing off favorites. May he rest in peanuts https://t.co/x7jdud5khu
— The Walking Dead (@TheWalkingDead) January 22, 2020
RIP Mr. Peanut who was a splendid source of protein to vegans everywhere.#RIPeanut 🥜🧐 https://t.co/YS9IImRxlW
— PETA (@peta) January 22, 2020
This one is for you, @MrPeanut. #RIPeanut pic.twitter.com/MbOWAEgXzb
— Jägermeister USA (@JagermeisterUSA) January 22, 2020
#RIPeanut. An icon in the snacking world, and a true patriot. https://t.co/i5cPnpPUEl pic.twitter.com/uRT8ONK8Ih
— The American Legion (@AmericanLegion) January 22, 2020
We’re raising a mug in your honor today, Mr. Peanut. #RIPeanut https://t.co/Gs6EykZKMR
— A&W Restaurants (@awrestaurants) January 22, 2020
