Billie Eilish’s third studio album was released on Friday, May 17. The highly-anticipated album didn’t have any tracks released as singles prior to the drop of Hit Me Hard And Soft. Despite that, the award-winning, record-breaking musician kept her fans on their toes and teased details leading up to this day.
Eilish opened up about her sexuality and how she came to terms with being in love with girls for years. She showcases this in her second song, the raunchy, playful track, “LUNCH,” whose music video dropped as the first visuals accompanying the album release day.
HMHAS Highs and Lows
As a longtime fan of Billie Eilish since her 2017 EP don’t smile at me, this third studio album does have some gems, but it is not her best work. Her lyrics are mature at times, but some songs are too joyful that we are completely uninterested in that side of Billie and find it lacks the depth we are usually spoiled with.
Sorry to those who praise “LUNCH” and “BIRDS OF A FEATHER,” but it’s just not for me. I mean, I personally listen to Billie Eilish because she makes me feel deeply as her angelic voice lulls you into the despair she sings about. There are countless times that we cried as we sang along with “No Time To Die” “Happier Than Ever,” and “What Was I Made For?”
Now, we’re all about artistic growth, and the sound certainly sounds more layered and thought-out. She’s also using synths heavily throughout the album. Six of the 10-track album’s songs are over four minutes long. These songs either change tempo and mood, or both, and we just adore it when artists do this and give a twist and completely change the feeling of a song.
However, there are some songs that clearly seem to check off boxes that we think were made for the Gen Zers rather than us older fans (I’m a Millenial). I can’t possibly relate to superficial lines like: “I could buy her so much stuff. It’s a craving, not a crush.”
HMHAS World Tour
To support the release of her new album, Eilish will embark on her world tour. Starting in September, she will head over to Canada before starting her US dates. In October, Eilish will start out in Maryland, ending the US leg of the tour in California in December.