Kourtney Kardashian attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada.

Kourtney Kardashian is getting roasted online, again. She was named Boohoo’s “sustainability ambassador.” The fashion brand announced the September collaboration, and Kourtney talked about sustainability in fashion and helping people make more informed choices.

Kardashian said of the 45-piece capsule collection, “When Boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet. Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part. There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements.”

Boohoo has been cited as one of the least sustainable fashion companies. Commenting on social media of the collaboration, one person wrote, “Positive change would be to stop overproducing poor quality clothes made by underpaid workers. Step one. Don’t need more awareness, the world is aware.”

Another person mocked Kourtney’s sound bite from the promotional video writing, “like, worker welfare and textile waste” with skull emojis. One person took a shot at the whole Kardashian clan commenting, “Kardashian and sustainability? That has to be a joke!!”

“Yes let’s keep it real,” commented another. “Have you tried making less stuff? Instead of paying rich people to virtue signal why not just pay super fair wages instead??? That’s something you can do and you don’t even have to give a rich person more money to do it.”