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Nicki Minaj has taken the social media “challenge” culture to another level by actually offering a lucrative prize for actual winners of her “Megatron Challenge.”

Not only is the “Anaconda” rapper offering cash prizes, but she’s also offering a possible spot on her new record label for winning participants who either perform a freestyle over the instrumental of her single “Megatron” or those who come up with choreography to the track.

Over the holiday weekend, Nicki Minaj shared the news of the #MegatronChallenge, offering $10,000 for the winner, $5,000 for the runner up, and $1,000 for third place.

Droves of participants took to Instagram and Twitter to share their freestyles. Some of them shared traditional freestyles while others chose to flip the beat and make “Megatron” their own.

Minaj’s challenge officially started on Saturday (July 5) and will run through Saturday, July 27. In addition to the veteran rapper offering a possible spot on her new imprint, she also offered a visit from herself.

The details regarding Minaj’s label are unclear, but according to Vibe, many moons ago, the rapper expressed interest in creating her own label called Pink Friday Records, named after her debut album. Minaj has reportedly signed a UK singer and songwriter named Parker who has collaborated with artists such as Rihanna, Quincy Jones, and G-Eazy.

Amongst the participants of Minaj’s “Megatron Challenge” are a few underground and indie rappers including Lady Luck, Yung Baby Tate, and Tokyo Jetz. A few newcomers like Omeretta The Great and Lilo Morton are included as well. Check out some of the freestyles below.

Lady Luck

Ok... Challenge accepted???? TAG @nickiminaj and tell her keep the bread I just want a verse ???? Another #BodyOnABeat #NoBeatIsSafe #SheGod #NickiMinaj #Megatron #MegatronChallenge #MegatronChallenge

22.5k Likes, 2,070 Comments - #SheGod (@iamladyluck) on Instagram: "Ok... Challenge accepted???? TAG @nickiminaj and tell her keep the bread I just want a verse ???? Another..."

Yung Baby Tate

Whitney Jaydee 

#megatronchallenge @nickiminaj @mrvegasmusic @theshaderoom #nickiminaj #megatron SHARE AND TAG NICKI PLEASE!!! ???????? Hair: @glamwayhair

11.2k Likes, 887 Comments - W H I T N E Y ???????? (@whitneyjaydee) on Instagram: "#megatronchallenge @nickiminaj @mrvegasmusic @theshaderoom #nickiminaj #megatron SHARE AND TAG..."

Tokyo Jetz

Lilo Morton

Omeretta The Great

Tried the #megatronchallenge ???? or ???????? @nickiminaj

104.3k Likes, 10.2k Comments - Omerettà The Great???????? (@omeretta) on Instagram: "Tried the #megatronchallenge ???? or ???????? @nickiminaj"

Matt Violinist

#MegatronChallenge

12 Likes, 2 Comments - Matt Violinist (@mattviolinist) on Instagram: "#MegatronChallenge"

Dazene

Jessica Burke on Instagram: "That's tht AQUARIUS shit #neighborturnedfriendturnedfamily do anything u put ya mind 2 #megatronchallenge she accepted the challenge..."

21 Likes, 3 Comments - Jessica Burke (@dazene_leaveem_dazed) on Instagram: "That's tht AQUARIUS shit #neighborturnedfriendturnedfamily do anything u put ya mind 2..."

Nastyelgic

ALERT! ALERT!! ALERT!!!???????????? MEGATRON FREESTYLE ???????????? : IMMA NEED All y'all LOVE on this one! : TAG the Hell outta @nickiminaj then Comment and Share the F*** out of this use the hashtags for ya boy #repost : #megatronchallenge #megatron #megtronfreestyle #nickiminaj #nastyelgic #nike

21 Likes, 40 Comments - Darius "NASTYELGIC" Jackson (@nastyelgic) on Instagram: "ALERT! ALERT!! ALERT!!!???????????? MEGATRON FREESTYLE ???????????? : IMMA NEED All y'all LOVE on this one! : TAG the..."

Tori

Debbie No Cakez

???? I NEED EVERYONE TO STOP WYD, LISTEN TO @debbienocakez' SPIN ON THE #MEGATRONCHALLENGE ????????, & then tag @nickiminaj .. (on this post AND the one on her page) IN THAT ORDER! #MEGATRON #DEBBIEDELUXE |

93 Likes, 45 Comments - Courtney | Slee (@sleezyfbabyy) on Instagram: "???? I NEED EVERYONE TO STOP WYD, LISTEN TO @debbienocakez' SPIN ON THE #MEGATRONCHALLENGE ????????, & then..."

 

Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth. Follow her on Twitter.

Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth. Follow her on Twitter @GlennishaMorgan.